Making MMM accessible to every growth team
We believe every marketing team deserves data-driven budget decisions, not just enterprises with $75K consulting budgets.
For decades, Marketing Mix Modeling has been locked behind expensive consulting contracts, six-month timelines, and teams of PhDs. Meanwhile, every business spending on ads has the same question: what's actually working?
Founded in 2025 in Europe, SpendMix was built to close that gap. We took the rigor of Google's open-source Meridian framework and wrapped it in a self-serve product that any marketing team can use -- no data scientists, no six-figure invoices.
The team behind SpendMix
A small, focused team combining deep analytics experience with statistical research and engineering.
Artem Reiter
Founder & CEO
Former analytics lead at a digital agency. 10+ years in GA4, GTM, and server-side tagging across 200+ projects. Built SpendMix after watching businesses waste millions on broken attribution models.
Dr. Maria Chen
Head of Data Science
Ex-Google, PhD in Bayesian Statistics from ETH Zurich. Spent five years building internal MMM tools at Google before joining SpendMix to make the same methodology available to everyone.
Jonas Keller
Head of Engineering
Previously staff engineer at a Berlin-based adtech company. Specializes in scalable data pipelines and real-time analytics infrastructure. Keeps SpendMix fast and reliable.
What we stand for
Transparency
Open methodology, credible intervals instead of false precision. You see exactly how your model works and what confidence levels mean.
Simplicity
No PhD required. We turn complex Bayesian models into clear, actionable insights that any marketing team can understand and act on.
Statistical Rigor
Built on Google Meridian, a peer-reviewed open-source framework. No shortcuts, no black boxes. The math is sound and the code is open.
Ready to see what your marketing spend is actually doing?
Start your free trial today. No credit card required.