Marketing Mix Model — DTC E-commerce
Period: Jan–Dec 2025 · 6 Channels · Last updated: Mar 15, 2026
Total Spend
$485,000
Blended ROAS
2.39x
Attributed Revenue
$1.16M
Model Confidence
94%
Channel Spend Distribution
ROI by Channel
Channel Performance
| Channel | Spend | Impressions | Conversions | Revenue | ROAS | Contribution |
|---|---|---|---|---|---|---|
| Google Search | $142,000 | 8.4M | 14,200 | $539,600 | 3.8x | 29.3% |
| Meta | $112,000 | 14.6M | 8,960 | $291,200 | 2.6x | 23.1% |
| TikTok | $78,000 | 22.1M | 5,460 | $163,800 | 2.1x | 16.1% |
| $43,000 | 2.1M | 7,310 | $180,600 | 4.2x | 8.9% | |
| Google Display | $58,000 | 31.2M | 2,900 | $69,600 | 1.2x | 12% |
| $52,000 | 3.9M | 1,560 | $36,400 | 0.7x | 10.7% | |
| Total | $485,000 | 82.4M | 40,390 | $1,281,200 | 2.39x | 100% |
Response Curves
— Revenue vs. spend with diminishing returnsBudget Optimizer
— Drag sliders or auto-optimize based on response curvesBudget Allocation
Total: $485,000
Projected Impact
Revenue
Current
$1,280,108
Projected
$1,280,108
ROAS
2.64x
Cost / Acq.
$12
Channel Mix — Current
Channel Mix — Optimized
Model Recommendations
Scale Email budget from $43K to $75K
+$98K revenue
Reduce LinkedIn to $10K or pause entirely
save $42K, minimal revenue loss
Shift $22K from Google Search (past saturation) to TikTok
+$31K revenue
Test Google Display creative refresh
current 1.2x ROAS may improve
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